CLIENT | Magnet Forensics

Many of them prior detectives, the pros at Magnet Forensics deeply understand what matters to their customers. Working together, we brought that customer voice to the forefront of its online presence with video and written customer stories that augment each other.

CLIENT | The Detection Group

Anonymous stories can be powerful. While the real estate customer for this client could not be referenced by name, we mined for emotion and details during the interview. Prestigious descriptors and in-depth quotes help the client relay an impressive and relatable narrative. 

CLIENT | OpenText

Showing how its solutions work for good is a priority to OpenText, one of Canada’s largest software companies.

This story showcases a team providing vital services, starting with the teaser: 

GOOD WATER or NOTICE TO BOIL? Every week, residents of 14 villages across Nunavik (Inuktitut: ᓄᓇᕕᒃ) can check the Kativik Regional Government Facebook page to confirm their water is safe to drink.

Quotes from the customer were reused in a blog post and to enliven the service landing page.

CLIENT | Flourish in Biz

While I specialize in B2B tech customer stories, I've also taken on customer stories of a more personal nature. This story follows a calligrapher's journey from a self-described "hot mess express" to a thriving business.

CLIENT | Family Tech University

Though initially hesitant to work with an outside writer, the client for this story says working with a seasoned strategy + story ally returned tenfold credibility and content that is “another level of marketing.” 

Behind the scenes: From Skeptic to Advocate