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9 templates for planning stories that fuel growth
"Hell of a writer."
Jim McLendon, VP of Global Business Development, Symantec
Hi, I'm Jenn Ashton
That's me,
but the cape isn't mine
It's for a client.
Most customer stories cast your product or service as the hero.
None of your prospects want to read that.
Mine showcase your solution as the cape that makes the customer the hero.
All of your prospects want that.
My first customer story?
I interviewed the owner of a steakhouse about its fixes for Y2K. It was love at first write: a real, relatable story.
I continue to work with B2B tech marketing teams who champion the customer voice.
How I think and Why I work
Mindset: In sharing their stories we work for the customer, not the other way around.
Approach: The 'Whys' shape the story -- Why this customer? Why this outcome? Why now?
Destination: Earning trust.
What should I know about you?
What about how you work? Here's my operating manual. Send me yours!
Other background
I have degrees in public relations and journalism and experience in positions as a senior account manager for a tech PR firm and segment co-host for Utah Public Radio.
Working with start-ups to enterprises, I’ve covered technologies including:
Customer Engagement
Digital Forensics
Enterprise Content Management
More
Don’t have a customer on board yet?
We can still get started with strategy for your team.
Just save my card and connect online, I'll send you a free guide.
“Jenn Ashton provides senior-level writing and strategic management at affordable prices. She quickly became a valuable asset and dependable member of our team.”
Stacey Branom, PR Manager
When I’m not writing ...
Usually, I'm carpooling kids or pulling weeds on our hobby farm.
As another creative outlet, I moonlight as a corporate calligrapher:
I help businesses and brands spark a personal connection with corporate gifting, events, and workshops. Want to surprise and delight your customers? Let's chat.
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