9 templates for planning stories that fuel growth
I help B2B marketers move buyers
by listening to customers
and sharing their stories.
✔️ Buyer Interviews
✔️ Case Studies
Serving SaaS, B2B and more
Surveys skim the surface, but deep insights demand 1:1 conversations.
AshtonPen Buyer Interviews provide CLARITY on why people buy—
without making your customers feel awkward.
Testimonials sparkle, but credibility demands strategic and engaging examples.
AshtonPen Customer Stories offer PROOF your competitors can't copy—
without making your customers feel used.
“I almost have goosebumps anticipating how much value we’ll get out of this story.”
Former Senior Customer Marketing Manager
STRATEGY + STORYTELLING
EXPERTISE + INNOVATION
SIZED TO YOU & YOUR BUDGET
At first, some people aren't so sure about working with an outside writer.
An author herself, this business owner was skeptical.
She changed her mind.
Insight for you: Win at messaging and campaigns by seeing what moves your buyers.
Unity for your team: Build better and faster by feeling the customer experience.
Proof your buyers need: Equip buyers to be confident and proud of their purchase decision.
Literally minutes. For each story, it's as fast and easy as three questions: Who? Why? Why now?
If needed, we may chat on a brief call, though I'm ready to jump in on story strategy, interview prep, and writing--and I've got the goods to make sure we hit all the essentials:
MAKE IT RELATABLE
SHOW IMPACT
VALIDATE WITH METRICS
AI speeds up tasks, but it can't create emotionally resonant, brand-aligned stories without essential guidance and context.
I blend decades of experience with my own custom AI tools trained to streamline strategy and prep work.
The outcome? Standout results--a.k.a, better interviews and stronger stories in less time.
Others require direct access to your customers and charge thousands per asset. With AshtonPen, you're in control with access to on-demand expertise.
Count on me to fill in only where you need it, allowing you to fine-tune spending.